Why choose us

Trusted Realtors, Exceptional Service

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Leading with Trust and Knowledge

Nina-Soto Realty is a boutique, woman-owned, bilingual brokerage serving Salem, the North Shore, Greater Boston, and surrounding areas. Founded by Cynthia Nina-Soto, a REALTOR® with over 20 years of experience and deep local roots, our mission is simple: empower families to build generational wealth through real estate.

We value trust, advocacy, representation, and community education. Whether you are buying your first condo, selling a multi-million-dollar estate, or investing in property, we guide you with care, transparency, and proven strategies. Our team is fluent in both English and Spanish and has experience across a wide spectrum of real estate, including pricing strategies, negotiation, deed-restricted housing, investments, and luxury properties.

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Your Real Estate Experts

Meet the team at Nina-Soto Realty. We are dedicated professionals who combine local expertise, personalized service, and a genuine passion for helping clients succeed. Each agent brings a unique perspective but shares the same commitment: to make your buying, selling, or investing journey smooth and successful.

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Cynthia Nina-Soto

Cynthia Nina-Soto

MA Broker License #9518117, REALTOR®, ABR®, RENE, ePRO, AHWD, MRP, PSA, CRB
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Michelle Bettencourt

Michelle Bettencourt

REALTOR® License #9534138
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Genesis Gonzalez

Genesis Gonzalez

REALTOR® License #9575849
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Hear What Our Clients Have to Say

"I had the pleasure of meeting Cynthia Nina-Soto and the team at Nina-Soto Realty during the Tom Ferry Success Summit, and I was immediately impressed by their professionalism, passion, and commitment to serving their clients. Cynthia genuinely cares about helping families build wealth through real estate and takes the time…
Charles Hoelzel
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"Working with Cynthia Nina-Soto on our recent property acquisition in Malden was an exceptional experience. As our REALTOR®, Cynthia demonstrated a high level of market expertise and strategic guidance throughout the entire transaction. Furthermore, the collaboration with her entire team reflected the exact same high standar…
Pablo Pimentel-Villlar
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"I have always had my heart set on purchasing a family home as my first home for years now and I knew that doing it alone was going to be a hard goal to achieve. Cynthia and her team listened to what I wanted and were patient with me throughout this entire process. After almost searching for 3 years I have finally found a mu…
Lishbeht Ramos
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"Worked with Michelle Bettancourt from discussion stages to purchase of desired property, to the sale of my house. It was a pleasure to work with her! No move will ever be painless, but she helped ease the way!"
Patricia Small
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"Just closed on my first home yesterday!!! I had the absolute pleasure of working with Genesis as my agent, and I truly can’t recommend her highly enough if you’re beginning the home-buying process. Genesis, alongside Cynthia, made the entire experience feel easy, transparent, and incredibly welcoming. They were always pati…
Christopher Guevara
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Discover Their Journeys

Let us simplify your real estate journey

You can expect a real estate journey that's both enjoyable and rewarding. We keep you informed and updated every step of the way to ensure a smooth and stress-free experience.

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Here for Every Step of Your Home Journey!

Whether you are thinking about buying a home in Salem, selling a property on the North Shore, or investing in Greater Boston real estate, the best place to start is with a conversation. We will help you understand your options, connect you with the right resources, and create a plan that fits your goals.

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