Why choose us

Trusted Realtors, Exceptional Service

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Leading with Trust and Knowledge

Nina-Soto Realty is a boutique, woman-owned, bilingual brokerage serving Salem, the North Shore, Greater Boston, and surrounding areas. Founded by Cynthia Nina-Soto, a REALTOR® with over 20 years of experience and deep local roots, our mission is simple: empower families to build generational wealth through real estate.

We value trust, advocacy, representation, and community education. Whether you are buying your first condo, selling a multi-million-dollar estate, or investing in property, we guide you with care, transparency, and proven strategies. Our team is fluent in both English and Spanish and has experience across a wide spectrum of real estate, including pricing strategies, negotiation, deed-restricted housing, investments, and luxury properties.

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Your Real Estate Experts

Meet the team at Nina-Soto Realty. We are dedicated professionals who combine local expertise, personalized service, and a genuine passion for helping clients succeed. Each agent brings a unique perspective but shares the same commitment: to make your buying, selling, or investing journey smooth and successful.

Cynthia Nina-Soto

MA Broker License #9518117, REALTOR®, ABR®, RENE, ePRO, AHWD, MRP, PSA, CRB

Michelle Bettencourt

REALTOR® License #9534138

Genesis Gonzalez

REALTOR® License #9575849

Jackinson Mena

REALTOR® License #9571400

Hear What Our Clients Have to Say

"Cynthia Nina Soto and Genesis Gonzalez provided phenomenal service in assisting me to find and purchase my home. As a first time homebuyer, I appreciated how supportive they were, and their willingness to answer all of (the many) questions I had as they guided me through the process. I highly recommend Nina Soto Reality. T…

"Working with Cynthia Nina Soto was honestly the best part of our home buying journey. We were focused on finding the right place in the Northshore area, and she made the whole process feel smooth and stress free. Cynthia took the time to really understand what we wanted, was always quick to answer our questions, and guided …

"Working with Cynthia was such a seamless and stress-free process. She is an excellent realtor who truly cares about the work she does and it shows in the results! She sold our home within 16 days of it being on the market and I would recommend her to anyone! Cynthia is a great communicator and truly cares about her clients!…

"Cynthia and Genesis were very helpful. They helped us sell our properties (2 condominiums and 1 apartment building in Salem) and made the process so seamless!!! They are very knowledgeable agents, well rounded in many aspects of real estate. If you’re looking for agents who’ll guide you from start to finish, Cynthia and Gen…

"Working with Cynthia was such a smooth experience. From day one, her communication was excellent, she kept us informed every step of the way. We were so impressed with her knowledge of the market. Cynthia always explained things clearly and gave honest advice. Her passion and dedication for what she does, helped us find our…

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Let us simplify your real estate journey

You can expect a real estate journey that's both enjoyable and rewarding. We keep you informed and updated every step of the way to ensure a smooth and stress-free experience.

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Here for Every Step of Your Home Journey!

Whether you are thinking about buying a home in Salem, selling a property on the North Shore, or investing in Greater Boston real estate, the best place to start is with a conversation. We will help you understand your options, connect you with the right resources, and create a plan that fits your goals.

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