Why choose us

Trusted Realtors, Exceptional Service

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Leading with Trust and Knowledge

Nina-Soto Realty is a boutique, woman-owned, bilingual brokerage serving Salem, the North Shore, Greater Boston, and surrounding areas. Founded by Cynthia Nina-Soto, a REALTOR® with over 20 years of experience and deep local roots, our mission is simple: empower families to build generational wealth through real estate.

We value trust, advocacy, representation, and community education. Whether you are buying your first condo, selling a multi-million-dollar estate, or investing in property, we guide you with care, transparency, and proven strategies. Our team is fluent in both English and Spanish and has experience across a wide spectrum of real estate, including pricing strategies, negotiation, deed-restricted housing, investments, and luxury properties.

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Your Real Estate Experts

Meet the team at Nina-Soto Realty. We are dedicated professionals who combine local expertise, personalized service, and a genuine passion for helping clients succeed. Each agent brings a unique perspective but shares the same commitment: to make your buying, selling, or investing journey smooth and successful.

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Cynthia Nina-Soto

Cynthia Nina-Soto

MA Broker License #9518117, REALTOR®, ABR®, AHWD, C2EX, e-PRO®, MRP, PSA, RENE
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Michelle Bettencourt

Michelle Bettencourt

REALTOR® License #9534138
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Genesis Gonzalez

Genesis Gonzalez

REALTOR® License #9575849
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Hear What Our Clients Have to Say

"We had a great experience working with Nina-Soto Realty. We were lucky to have their support throughout the process of buying our house in Salem, MA. They went above and beyond, and we truly felt we could reach out to them at any time. They were always quick to respond and so patient. If you are looking to buy or sell a hou…
Rafael Martin
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"loved working with Genesis! And you will, too, she’s simply the best! She was always there, listened to all my needs, and found the perfect multi family home that met all the criteria! She made the entire process exciting and not stressful at all. You will not regret choosing Genesis as your real estate agent! She also help…
Pam Sanche
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"Over the last three years I've worked with Nina-Soto Realty and I'd give 100 stars if I could. I worked with Genesis to find an apartment three years ago and since then have worked with her and her team on two home purchases. From the very beginning she made me feel so comfortable with the overwhelming process of moving. …
Mariah Neuroth
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"We had such a great experience working with Cynthia and The Alianza Group at Nina-Soto Realty on the sale of our home. From the beginning, Cynthia made the entire process feel easy and well organized. She was always responsive, kept us informed, answered every question we had, and gave us great advice along the way. We alw…
Michael J. Higgins
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"Working with Cynthia Nina-Soto on our recent property acquisition in Malden was an exceptional experience. As our REALTOR®, Cynthia demonstrated a high level of market expertise and strategic guidance throughout the entire transaction. Furthermore, the collaboration with her entire team reflected the exact same high standar…
Pablo Pimentel-Villlar
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Discover Their Journeys

Let us simplify your real estate journey

You can expect a real estate journey that's both enjoyable and rewarding. We keep you informed and updated every step of the way to ensure a smooth and stress-free experience.

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Here for Every Step of Your Home Journey!

Whether you are thinking about buying a home in Salem, selling a property on the North Shore, or investing in Greater Boston real estate, the best place to start is with a conversation. We will help you understand your options, connect you with the right resources, and create a plan that fits your goals.

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