Sell your home

Your Home. Your Value. Our Strategy.

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The Strategy Behind Every Successful Sale

Smart marketing and strong results are at the core of how we sell homes. At Nina-Soto Realty, we understand that selling your home is more than a transaction. It is about protecting your investment and moving confidently into your next chapter. We provide a full-service, results-driven approach to selling homes in Salem, the North Shore, and Greater Boston.

Our strategy combines expert pricing, professional staging, and marketing that makes your property stand out. Every listing receives high-quality photography, video tours, and targeted outreach designed to attract the right buyers. We also leverage advanced digital tools to ensure your home reaches the audiences most likely to act, giving your property the exposure it deserves.

We guide sellers through every step, from preparing the home for market to closing the sale. With experience in single-family homes, multifamily properties, investment real estate, and deed-restricted housing, our team knows how to navigate any situation. With bilingual service, strong community ties, and a proven track record, we make the process clear, effective, and rewarding.

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Great Marketing Sells Homes

Selling your home takes more than a sign in the yard. At Nina-Soto Realty, we deliver a complete marketing strategy designed to showcase your property and attract the right buyers. From advanced digital tools and targeted ads to personal outreach and community connections, we make sure your home stands out in today’s competitive market.

We begin with a detailed market analysis and recommendations for staging, improvements, and pricing strategies that position your home for maximum value.

Prepare & Price

Every property receives a tailored plan, including professional photography, video tours, targeted social media ads, and outreach to our database of qualified buyers.

Market & Promote

From reviewing offers to negotiating terms, we advocate for your best interests and guide you through inspections, appraisals, and every detail of the transaction.

Negotiate & Navigate

We coordinate a smooth closing and continue supporting you after the sale with resources, vendor connections, and annual equity reviews to help you plan your next chapter.

Close & Support

Hear What Our Clients Have to Say

"Cynthia Nina Soto and Genesis Gonzalez provided phenomenal service in assisting me to find and purchase my home. As a first time homebuyer, I appreciated how supportive they were, and their willingness to answer all of (the many) questions I had as they guided me through the process. I highly recommend Nina Soto Reality. T…

"Working with Cynthia Nina Soto was honestly the best part of our home buying journey. We were focused on finding the right place in the Northshore area, and she made the whole process feel smooth and stress free. Cynthia took the time to really understand what we wanted, was always quick to answer our questions, and guided …

"Working with Cynthia was such a seamless and stress-free process. She is an excellent realtor who truly cares about the work she does and it shows in the results! She sold our home within 16 days of it being on the market and I would recommend her to anyone! Cynthia is a great communicator and truly cares about her clients!…

"Cynthia and Genesis were very helpful. They helped us sell our properties (2 condominiums and 1 apartment building in Salem) and made the process so seamless!!! They are very knowledgeable agents, well rounded in many aspects of real estate. If you’re looking for agents who’ll guide you from start to finish, Cynthia and Gen…

"Working with Cynthia was such a smooth experience. From day one, her communication was excellent, she kept us informed every step of the way. We were so impressed with her knowledge of the market. Cynthia always explained things clearly and gave honest advice. Her passion and dedication for what she does, helped us find our…

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Expertise in the Local Market

Setting the right price is the foundation of a successful sale. At Nina-Soto Realty, we combine real-time market data with deep local knowledge to create a smart pricing strategy that maximizes your home’s value in Salem, the North Shore, and Greater Boston.

Pricing is only the first step. We design a customized marketing plan to present your property at its best, from professional staging guidance to strategic open houses. Our goal is simple: make your home stand out, attract serious buyers, and deliver the strongest possible results.

Find Your Home’s Value

Here for Every Step of Your Home Journey!

Whether you are thinking about buying a home in Salem, selling a property on the North Shore, or investing in Greater Boston real estate, the best place to start is with a conversation. We will help you understand your options, connect you with the right resources, and create a plan that fits your goals.

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